Music Biz 2023

Democratising distribution redefined modes of music consumption, creating a kaleidoscope of new opportunities for artists and their teams; where even in a market growing in value, territories like MENA and LATAM increased their market share.  As each new channel from artist to audience opens up, we move further from a one-size-fits-all music business model towards a complex mesh of strategies and revenues.  Huge value in a crowded market is generated not only by volume and scale but increasingly by authenticity and engagement.  This series of interconnected talks will zoom in sign-posting specializations and discuss adaptations for the new economy, around:

• Niche artists are building their own ecosystems around identity while a new generation of superstars from “emerging” markets are selling out arenas worldwide;  both cohorts driving the reassessment of terms like crossover, niche, diaspora, genre, community, and marketing agendas.
• An increase in cross-border styles and deals, brings with it new markets, and money requiring skills to identify and problem-solve challenges such as development and coordination of international/global teams (management, marketing, legal, licensing, data coordination, etc) and cultural competency.
• Technologies are liberating consumers, bringing richer opportunities for storytelling, breaking down traditional barriers but allowing artists to create their own walled gardens of community and monetisation. In an AI managed post-globalization world, soft skills are increasingly prized: sustainability, equity, art and community have financial outcomes. 

As new questions arise, could the music industry have many of the answers?

This programming is produced in collaboration with IMMF, MMF-US, and Cosynd:
Music Managers Forum U.S. (MMF-US) is the 30+ year old trade association for artist managers and self-managed artists and falls under the global umbrella network of the International Music Managers Forum (IMMF). The IMMF is one of the music industry’s largest and most diverse networks, covering artists and their representatives in over 60 countries sourcing and providing insight, resources, advice, and recommendations for artist success in the global marketplace. The world is huge; local knowledge is essential for thinking globally and acting locally.

Cosynd is the leading service for creators and copyright owners to protect themselves and all of their IP.