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Schedule below is up-to-date as of: May 14, 2023 — visit musicbiz2023.com for event registration, hotel booking link, Bizzy Awards nominations and more!

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Wednesday, May 17 • 4:00pm - 4:55pm
Creative Authenticity at the Center of Marketing
The sheer volume of music available through streaming services has shifted the artist-fan relationship from “long-term liaison to short-term fling.” This redefinition has made it even more crucial for artists and their teams to deploy innovative and unexpected creative strategies that transcend traditional marketing, even creating iconic cultural moments that resonate for a lifetime. In this closing conversation, we’ll discuss how today’s marketers can create impactful promotional campaigns that both meet the needs of creating exposure in the modern industry, while coming across as authentic and respecting the intent of our artists!

This panel is part of Best Practice Makes Perfect: Improving Music Marketing For 2023.
It’s time to rewrite the music marketing playbook! In recent years, emphasis on artist-centric promotion, social media tools and data-driven metrics have changed the game on how music gets marketed to both new and longtime fans. As a result, our industry is learning that promotional campaigns and analytics from days gone by don’t always fit the needs of today’s music creators. This program block will discuss how we can leverage new tech & tools, create cultural moments, and market more strategically in a world of limited resources, while maintaining our artists’ integrity & authenticity.

Moderators
avatar for Charlene Bryant

Charlene Bryant

Founder, Riveter Management

Speakers
avatar for Emily Coleman

Emily Coleman

Music Label Partnerships, Meta
avatar for Erica Johnson

Erica Johnson

Head of Creative Marketing, Vydia
avatar for Nathan Pyle

Nathan Pyle

Director of Operations, Songfluencer
avatar for Maureen Ochs

Maureen Ochs

Manager, Label Partnerships, Spotify


Wednesday May 17, 2023 4:00pm - 4:55pm CDT
Symphony Ballroom D